Our mission is to provide creative and effective solutions for visionary small and midsize companies.
Big Impact / Small Agency
Different from a traditional agency with all of the overhead, politics and unnecessary fat, we offer a streamlined approach to your marketing communication needs.
We utilize all the tried and true principles of marketing, add lessons learned from our extensive experience, and spice it up with innovative new ideas to create marketing solutions with impact.
We will visit with you FREE of charge and provide you with suggestions and solutions for the challenges you face in marketing, sales and customer acquisition/retention. We utilize all the tried and true principles of marketing, add lessons learned from years of experience, and spice it up with some innovative new ideas to create marketing solutions with impact.
You will see the difference in how we think, how we work and how we partner with you to deliver effective, no-nonsense communications that work.
MANAGING DIRECTOR: KAREN SHERMAN
Karen has over 20 years experience as a senior level marketing and business development strategist as well as a graphic designer. Karen thanks the many consumer products companies she has worked with (such as Revlon, Simon & Schuster, Black and Decker, Colgate, Parke-Davis, Ortho-McNeil, Wyeth, Frederick Wildman, etc.) as well as many smaller local and national companies (including consumer and professional service companies, Internet start-ups, e-marketplaces and media companies) for lessons learned on what does and doesn’t work.
She believes that if you apply these lessons with clear strategies, great creative, solid implementation and good management, then the businesses she represents, no matter their size or offering, will benefit with more business, new customers and profits.
Karen is dedicated to designing truly innovative marketing projects with proven, profit-oriented economics. She enjoys integrating the most advanced and efficient communication and media models utilizing traditional off-line tactics (advertising, direct mail, promotion, etc.) as well as the best of on-line and interactive marketing and e-commerce techniques.
Karen knows that good design, smart strategy and intelligent coordination of marketing communication materials are required to maximize results given today’s crowded and competitive marketplace. She likes the challenge of developing ever more efficient and effective communication strategies that will bring better results for her clients.